期刊
ORGANIZATIONAL RESEARCH METHODS
卷 5, 期 4, 页码 307-336出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/109442802237114
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This article presents concept mapping as an alternative method to existing code-based and word-based text analysis techniques for one ope of qualitative text data-open-ended survey questions. It is argued that the concept mapping method offers a unique blending of the strengths of these approaches while minimizing sonic of their weaknesses. This method appears to be especially well suited for the type of text generated by open-ended questions as well for organizational research questions that are exploratory in nature, aimed at scale or interview question development, and/or developing conceptual coding schemes. A detailed example of concept mapping on open-ended survey data is presented. Reliability and validity issues associated with concept mapping are also discussed.
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