期刊
JOURNAL OF PUBLIC POLICY & MARKETING
卷 22, 期 1, 页码 17-25出版社
SAGE PUBLICATIONS INC
DOI: 10.1509/jppm.22.1.17.17625
关键词
-
类别
Consumers who bought electronics products at the lowest prices on Shopper.com during 2000 and 2001 saved an average of 16% off the average listed price. The value of the information provided by a service such as Shopper.com depends on the size of the market, which is consistent with a variety of theories. When two firms list prices, consumers save 11% by purchasing at the lowest price rather than at the average price. These savings jump to 20% when more than 30 firms list prices. However, the potential savings accrue only to consumers on the right side of the digital divide.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据