When opportunity knocks: Bottom-up priming of goals by means and its effects on self-regulation

Four studies using general attribute goals or specific task goals revealed that attainment means cognitively activate the goals they are perceived to serve. A range of means replicated this effect including goal-directed activities, specific behavioral strategies, or opportunities, assumed to afford effective goal pursuit. The increased accessibility of a currently pursued goal due to bottom-up priming by its attainment means improved task Persistence and performance, whereas a similarly increased accessibility of a competing goal impeded task persistence and performance.