期刊
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
卷 31, 期 1, 页码 61-73出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/0092070302238602
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This article explores the relationships between innate consumer innovativeness, personal characteristics, and new-product adoption behavior To do this, the authors analyze cross-sectional data from a household panel using a structural equation modeling approach. They also test for potential moderating effects using a two-stage least square estimation procedure. They find that the personal characteristics of age and income are stronger predictors of new-product ownership in the consumer electronics category than innate consumer innovativeness as a generalized personality trait. The authors also find that personal characteristics neither influence innate consumer innovativeness nor moderate the relationship between innate consumer innovativeness and new-product adoption behavior.
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