期刊
JOURNALISM & MASS COMMUNICATION QUARTERLY
卷 81, 期 1, 页码 168-183出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/107769900408100112
关键词
-
The ability of researchers to empirically test theories of media effects and to assess impact of communication campaigns depends on their ability to identify levels of exposure to the media or messages of interest. This paper critically examines exposure operationalization and analysis strategies, including sonic not yet widely used in the communication field.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据