Environmental strategies in Spanish hotels:: Contextual factors and performance

This article is a study of the environmental strategies adopted in the service industry and their impact on a firm's performance. More specifically, we define the environmental strategies of 268 Spanish hotels, based on their environmental protection activities and the use of these as an argument for competition. They have been categorised into four groups. We observed the difference between each of these environmental strategies as regards certain contextual variables and performance. Our findings suggest that firms in the groups with more developed environmental strategies are associated with a higher level of environmental performance but not necessarily with economic performance.