期刊
REVIEW OF AGRICULTURAL ECONOMICS
卷 26, 期 2, 页码 152-169出版社
AMER AGRICULTURAL ECONOMICS ASSOC
DOI: 10.1111/j.1467-9353.2004.00168.x
关键词
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Although methods such as contingent valuation have received a great deal of attention in environmental valuation literature, fewer studies have reported willingness-to-pay estimates with agribusiness applications. Because agribusinesses are increasingly interested in producing and selling differentiated goods and services whose values has not been established by well-functioning markets, we provide a short introduction to willingness-to-pay methodology and provide a discussion of several different methods used to estimate willingness-to-pay. More specifically, we discuss how much of the work in environmental and experimental valuation literature can be extended to agribusiness applications, which have their own set of unique issues.
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