Optimizing cosmological surveys in a crowded market

Optimizing the major next-generation cosmological surveys (such as SNAP, KAOS, etc.) is a key problem given our ignorance of the physics underlying cosmic acceleration and the plethora of surveys planned. We propose a Bayesian design framework which (1) maximizes the discrimination power of a survey without assuming any underlying dark-energy model, (2) finds the best niche survey geometry given current data and future competing experiments, (3) maximizes the cross section for serendipitous discoveries and (4) can be adapted to answer specific questions (such as is dark energy dynamical?). Integrated parameter-space optimization (IPSO) is a design framework that integrates projected parameter errors over an entire dark energy parameter space and then extremizes a figure of merit (such as Shannon entropy gain which we show is stable to off-diagonal covariance matrix perturbations) as a function of survey parameters using analytical, grid or MCMC techniques. We discuss examples where the optimization can be performed analytically. IPSO is thus a general, model-independent and scalable framework that allows us to appropriately use prior information to design the best possible surveys.