期刊
INFORMATION & MANAGEMENT
卷 42, 期 4, 页码 543-559出版社
ELSEVIER
DOI: 10.1016/S0378-7206(04)00051-5
关键词
electronic commerce; online shopping; online consumer behavior; online trust; technology adoption
The aim of the authors of this paper was to identify areas that would aid in developing a better understanding of the dynamics of a customer's decision to shop online. To accomplish this, a review of the empirical studies on the antecedents of online shopping was performed. From an extensive literature search, a total of 45 relevant articles were identified. The factors that have been investigated in these studies were classified according to their similarity and patterns of their findings were identified and analyzed. (c) 2004 Elsevier B.V. All rights reserved.
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