Using TODIM to evaluate green supply chain practices under uncertainty

This study approaches the problem of exploring the importance and performance levels in green supply chain practices (GSCP) under conditions of uncertainty. This contribution creates a mechanism that assists in the process of analyzing and selecting the alternatives aligned with the proposed criteria on both the qualitative and quantitative scales. This analysis uses the acronym from the interactive and multi-criteria decision-making method (known as TODIM in Portuguese), a discrete multi-criteria method based on prospect theory. However, the criteria weights and alternatives are described as linguistic preferences and involve quantitative data. The qualitative preferences transformed into crisp values and the quantitative data converts into comparable scale. The results indicate the discrepancies between the importance and performance levels of the GSCP. This study identified set of principal criteria that can influence the recommendations for strategic direction in the most systematic and wide-ranging manner. (C) 2013 Elsevier Inc. All rights reserved.