期刊
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
卷 87, 期 2, 页码 378-392出版社
WILEY
DOI: 10.1111/j.1467-8276.2005.00729.x
关键词
biotechnology; random utility; scanner data; search; voluntary labeling
This article examines the effects on the demand of voluntary labeling for the use of genetically modified growth hormone for retail fluid milk using supermarket scanner data. Retail fluid milk tracks one of the first biotechnology products approved, is fairly standardized and ubiquitous, and allows for cross-sectional differentiation between labeled and unlabeled products and between conventional and organic brands. The results indicate that voluntary labeling increases the demand for recombinant bovine growth hormone free milk. In addition, the estimated effects of labeling appear to have increased over time.
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