期刊
DECISION SUPPORT SYSTEMS
卷 39, 期 3, 页码 505-524出版社
ELSEVIER
DOI: 10.1016/j.dss.2003.12.003
关键词
electronic markets; technology adoption; diffusion of innovation; Social-Economic-Psychological model
We champion the view that a richer understanding of electronic markets is obtained when their implications for consumers are jointly studied from social, economic, and psychological perspectives. We adopt this perspective triad to build a Social-Economic-Psychological (SEP) Model of technology adoption and usage, and apply the model to understand and explain the behavior of online investors. The SEP model provides a foundation for a multidisciplinary approach to the study of electronic markets and online consumers in the fields of MIS, marketing, and finance. (c) 2004 Elsevier B.V. All rights reserved.
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