期刊
CALIFORNIA MANAGEMENT REVIEW
卷 47, 期 4, 页码 6-+出版社
SAGE PUBLICATIONS INC
DOI: 10.2307/41166314
关键词
-
Although catering to our biological interests, food companies have been recently accused of contributing to the growing problem of obesity. As a result, managers are torn between trying to satisfy consumers and trying to satisfy concerned public policy officials who bring threats of taxes, fines, restrictions, and legislation. Although the situation appears perplexing, there are profitable win-win solutions. This article describes two hard-wired principles that influence food acquisition and consumption, and it identifies four reversible drivers of food consumption that marketers could use to help consumers better control what and how much they eat.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据