期刊
ACADEMY OF MANAGEMENT REVIEW
卷 30, 期 4, 页码 777-798出版社
ACAD MANAGEMENT
DOI: 10.5465/amr.2005.18378878
关键词
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I present a complex theoretical explanation that draws on multiple bodies of literature to present an academically rigorous version of a simple argument: good deeds earn chits. I advance/defend three core assertions: (1) corporate philanthropy can generate positive moral capital among communities and stakeholders, (2) moral capital can provide shareholders with insurance-like protection for a firm's relationship-based intangible assets. and (3) this protection contributes to shareholder wealth. I highlight several managerial implications of these core assertions.
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