期刊
ANNALS OF TOURISM RESEARCH
卷 32, 期 4, 页码 839-858出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.annals.2004.11.006
关键词
image; onsite experience; behavioral intention; World Cup
Mega events have many effects on host regions. Considering their influence on tourist behavior, image-related effects merit more attention. In spite of broad agreement among scholars regarding the influence of image on individual behavior, little empirical research has been conducted on this aspect. This study focuses on the influence of various dimensions of destination image on onsite experiences, of these on overall evaluation and behavioral intentions, and of the latter on behavioral intentions. The results show that the four dimensions of image have differential effects on these experiences, which in turn influence subsequent behavior.
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