期刊
TECHNOVATION
卷 26, 期 2, 页码 151-161出版社
ELSEVIER SCIENCE BV
DOI: 10.1016/j.technovation.2005.01.010
关键词
selection of startups; strategic evaluation; cognitive evaluation
A decision aid is proposed that would enable venture capitalists to improve the accuracy of their decision-making processes. The methodology complements strategic criteria with cognitive ones. When questions on technical know-how and business expertise do not give enough clues, they are supplemented with a different viewpoint given by a cognitive model. The methodology is demonstrated using an e-Business case. (c) 2005 Elsevier Ltd. All rights reserved.
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