期刊
TOURISM AND HOSPITALITY RESEARCH
卷 6, 期 2, 页码 160-178出版社
SAGE PUBLICATIONS LTD
DOI: 10.1057/palgrave.thr.6040053
关键词
information behaviour; online information search; prior destination experience; trip planning; information search degree; information search content
This research proposed and empirically tested a behavioural model of online tourist information search by integrating the consumer involvement concept, modes of cognitive processing and knowledge representation. The model identified two types of online information involvement: involvement measured by time spent online (degree of search) and by types of information sought (content of search). The results showed prior experience and knowledge with a destination influenced both by the content of search and the degree of search that a traveller engages in online while planning a trip. It appears that online search effort decreases and search content changes as a result of the different level of prior knowledge that a tourist brings to a search. The results will also have practical implications for the content, length and presentation of tourism websites that service iTravellers.
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