期刊
INTERNATIONAL JOURNAL OF SUSTAINABLE DEVELOPMENT AND WORLD ECOLOGY
卷 23, 期 2, 页码 203-209出版社
TAYLOR & FRANCIS INC
DOI: 10.1080/13504509.2015.1110210
关键词
sustainability; purchase intention; sustainable consumption; consumer behaviour; sustainable purchase intention
资金
- Fundacao para a Ciencia e Tecnologia (FCT) Portugal [SFRH/BD/69887/2010]
- Fundação para a Ciência e a Tecnologia [SFRH/BD/69887/2010] Funding Source: FCT
The aim of this article is to shed new light on which dimensions compose sustainable purchase intention (SPI) with the purpose of understanding what moves consumers to a potentially more sustainable behaviour. Even though several studies have researched which factors influence consumer's intention to buy in a more sustainable way, no comparable research in consumer behaviour was found studying these dimensions in a triple bottom line perspective (profit, people, and planet) that could also provide future corporate and academic applications. Therefore, this article proposes a new construct - Consumers' Perception on SPI, defined using the C-OAR-SE procedure and measured using exploratory and confirmatory factor analysis using two different samples. In-depth interviews and online survey to actual consumers of sustainable products were undertaken in partnership with a sustainable project using its database, guaranteeing that real consumers' perceptions were gathered for this study. The construct is proposed with two dimensions (measured by nine items): Accessibility (including facets such as product lower pricing, availability in stores, and being sold within a convenient proximity to home) and Trust (including consumers needs such as: to get to know and trust products through understanding the labels; to have had good experiences in the past or simply to have new trial opportunities). Theoretical and practical implications of the findings are also discussed.
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