期刊
TOBACCO CONTROL
卷 15, 期 3, 页码 254-261出版社
BMJ PUBLISHING GROUP
DOI: 10.1136/tc.2005.013854
关键词
-
资金
- NCI NIH HHS [CA-87472] Funding Source: Medline
In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco industry documents archives and tobacco advertisement collections iteratively in our research to yield a synergistic analysis of these two complementary data sources. Tobacco promotion researchers should consider adopting these theoretical and methodological approaches.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据