期刊
PSYCHOLOGICAL SCIENCE
卷 17, 期 8, 页码 649-653出版社
SAGE PUBLICATIONS INC
DOI: 10.1111/j.1467-9280.2006.01760.x
关键词
-
资金
- NIMH NIH HHS [R01-MH56075] Funding Source: Medline
Loss aversion occurs because people expect losses to have greater hedonic impact than gains of equal magnitude. In two studies, people predicted that losses in a gambling task would have greater hedonic impact than would gains of equal magnitude, but when people actually gambled, losses did not have as much of an emotional impact as they predicted. People overestimated the hedonic impact of losses because they underestimated their tendency to rationalize losses and overestimated their tendency to dwell on losses. The asymmetrical impact of losses and gains was thus more a property of affective forecasts than a property of affective experience.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据