期刊
MANAGEMENT SCIENCE
卷 52, 期 9, 页码 1331-1344出版社
INFORMS
DOI: 10.1287/mnsc.1060.0538
关键词
entrepreneurship; opportunity recognition; cognition and entrepreneurship
It is suggested that the recognition of new business opportunities often involves pattern recognition-the cognitive process through which individuals identify meaningful patterns in complex arrays of events or trends. Basic research on pattern recognition indicates that cognitive frameworks acquired through experience (e.g., prototypes) play a central role in this process. Such frameworks provide individuals with a basis for noticing connections between seemingly independent events or trends (e.g., advances in technology, shifts in markets, changes in government policies, etc.), and for detecting meaningful patterns in these connections. We propose that ideas for new products or services often emerge from the perception of such patterns. New business opportunities are identified when entrepreneurs, using relevant cognitive frameworks, connect the dots between seemingly unrelated events or trends and then detect patterns in these connections suggestive of new products or services. To obtain evidence on these proposals, we compared the business opportunity prototypes of novice (first-time) and repeat (experienced) entrepreneurs-their cognitive representations of the essential nature of opportunities. As predicted, the prototypes of experienced entrepreneurs were more clearly defined, richer in content, and more concerned with factors and conditions related to actually starting and running a new venture (e.g., generation of positive cash flow) than the prototypes of novice, entrepreneurs. These findings offer support for the view that pattern recognition is a key component of opportunity recognition.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据