Determinants of adoption of High Speed Data Services in the business, market: Evidence for a combined technology acceptance model with task technology fit model

This paper presents a Business-Oriented Model of Factors that affect the adoption of wireless High Speed Data Services (HSDS). We reviewed business IT acceptance literature and developed an explorative survey of a sample of twelve companies in Europe and USA. From this, a theoretical model was created and hypotheses were formulated. Data were then collected on a sample of 1545 companies in USA and Europe. Based on these results, we developed a model that combined the key ideas of both TAM and TTF and showed that both were necessary in predicting wireless High Speed Data Service adoption. (c) 2006 Elsevier B.V. All rights reserved.