期刊
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
卷 88, 期 4, 页码 1050-1061出版社
BLACKWELL PUBLISHING
DOI: 10.1111/j.1467-8276.2006.00915.x
关键词
choice experiment; color; mixed logit; salmon; willingness to pay
In most retail markets, sellers post the price and consumers choose which products to buy. We designed an experimental market with posted prices to investigate consumers' willingness to pay for the color of salmon. Salmon fillets varying in color and price were displayed in twenty choice scenarios. In each scenario, the participants chose which of two salmon fillets they wanted to buy. To induce real economic incentives, each participant drew one binding scenario; the participants then had to buy the salmon fillet they had chosen in their binding scenario. The choice data were analyzed with a mixed logit model.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据