期刊
ECONOMICS LETTERS
卷 93, 期 2, 页码 285-290出版社
ELSEVIER SCIENCE SA
DOI: 10.1016/j.econlet.2006.05.016
关键词
experimental economics; field experiment; external validity; pro-social behavior; value elicitation
类别
Results obtained from a value elicitation experiment are used to predict the sales of a new grocery product. While the experimental results correspond well with actual retail sales, there is a tendency for subjects to exhibit more pro-social behavior in the framed field experiment than in the naturally occurring market. (c) 2006 Elsevier B.V. All rights reserved.
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