期刊
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
卷 35, 期 1, 页码 22-38出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.omega.2005.02.001
关键词
e-commerce; trust; the United States; Singapore; China
This study examines the antecedents and consequences of consumer trust in the United States, Singapore and China. The results show that reputation and system assurance of an Internet vendor and consumers' propensity to trust are positively related to consumer trust. Consumers' trust has a positive relationship with attitude and a negative relationship with perceived risk. Implications of the results are discussed. (c) 2005 Elsevier Ltd. All rights reserved.
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