期刊
JOURNAL OF ECONOMIC THEORY
卷 133, 期 1, 页码 266-294出版社
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.jet.2005.12.001
关键词
scarcity of attention; attention seeking; local and global diversity; attention capacity; allocation of audiences
类别
A new theoretical model is developed which describes the structure of competition for attention and characterizes equilibria. The exogenous fundamentals of an attention economy are the space of receiving subjects with their attention capacity, and the potential set of competing firms (senders) with their radiation technology. The endogenous variables explained by the theory are equilibrium audiences (the clients belonging to a sender), their signal exposure and attention, and the diversity of senders surviving the contest for attention. Application of the equilibrium analysis suggests that international integration or progress in information technologies tend to decrease global diversity. Local diversity, perceived by the individual receivers, may increase nonetheless. (c) 2005 Elsevier Inc. All rights reserved.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据