期刊
JOURNAL OF PUBLIC POLICY & MARKETING
卷 26, 期 1, 页码 20-32出版社
SAGE PUBLICATIONS INC
DOI: 10.1509/jppm.26.1.20
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The devastation of New Orleans as a result of Hurricane Katrina presents an opportunity and an obligation to examine the human and social factors that influenced the nation's response to this disaster. Lessons from Katrina suggest that a social marketing approach to disaster management could increase the likelihood of positive outcomes for individuals and communities when a disaster strikes. The authors propose an integrated approach to effective risk communications that encourages self-protective behaviors.
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