And deplete us not into temptation: Automatic attitudes, dietary restraint, and self-regulatory resources as determinants of eating behavior

Linking contemporary models of self-regulation to recent research on automatic attitudes, the present study investigated the impact of automatic candy attitudes, dietary restraint standards, and self-regulation resources on eating behavior. Participants were assigned to either an emotion suppression task (low self-regulation resources) or an emotion flow task (high self-regulation resources), and were then given an opportunity to taste candies. When self-regulation resources were high, candy consumption was uniquely related to dietary restraint standards (but not automatic candy attitudes). In contrast, when self-regulation resources were low, candy consumption was primarily predicted by automatic candy attitudes, with dietary restraint standards showing a tendency for counterintentional effects. These results indicate that the behavioral impact of automatic attitudes and personal standards depends on available control resources. Implications for research on automatic attitudes and self-regulation are discussed. (c) 2006 Elsevier Inc. All rights reserved.