The portrayal of older characters in Disney animated films

Stereotypes arise in children's lives from their direct experience and also from the media. Today, television and movies serve as an important socializing function supplying many children with images that can form, change, and reinforce stereotypes. Researchers have found that by the time children enter elementary school, they have already developed negative views of older adults. This research examines the representation of older people in Disney animated film in terms of their gender, race, appearance, role, personality, and physical characteristics of older characters. Disney films hold a prominent position in children's media consumption and children today come to know Disney's characters and stories just as their parents and grandparents. The findings indicate that while the majority of older characters are portrayed as positive characters, there is still a large percentage that is portrayed in a negative manner. These results help explain why children have negative feelings toward older people. (C) 2007 Published by Elsevier Inc.