期刊
PUBLIC RELATIONS REVIEW
卷 33, 期 3, 页码 340-342出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.pubrev.2007.05.016
关键词
relationship management; crisis communication; blog
Using a post-test only experimental design with control group, this study investigated the impact of blogs on relationship management during a crisis. Participants (N=109) were exposed to a personal blog (n=45), organizational blog (n=46), or control (n=18). Results indicate blogs impact the perception of the level of crisis an organization experiences. Additionally, relationships created through blogs impact the perception of crisis. Use and credibility were also investigated. (C) 2007 Elsevier Inc. All rights reserved.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据