Linear meson and baryon trajectories in ADS/QCD

An approximate holographic dual of QCD is constructed and shown to reproduce the empirical linear trajectories of universal slope on which the square masses of radially and orbitally excited hadrons join. Conformal symmetry breaking and other IR effects are described exclusively by deformations of the anti-de Sitter background metric. The predictions for the light hadron spectrum include new relations between ground state masses and trajectory slopes and are in good overall agreement with experimental data.