Medical technology decisions in The Netherlands: How to solve the dilemma of technology foresight versus market research?

In this article, we discuss a dilemma consisting of the market-oriented perspective of users of medical technology versus the long-term technology foresight perspective. The context of medical technology is interesting, because we have to cope with complex future-oriented multi-level and multi-actor strategic decision making. In order to deal with this dilemma we suggest combining the results of a (group) expert opinion forecasting approach with a more market-oriented scenario-approach. More specifically, we use the results of the Delphi-technique as the main input for the development of various capacity (Market-based) scenarios. We exemplify this approach by a real life example directed at the future of imaging techniques for cancer care in The Netherlands and focus on a set of scenarios that deal with the application of the MRI-technique in the period 2005-2015. The Delphi-panel's expectations with respect to imaging technology representing the technological forecasts, combined with other relevant developments (such as demographic and epidemiological developments) are translated into alternative inputs for assumptions of the scenario-model. This model is basic to the future projections in terms of needed MRI-scanners, manpower and investments. We argue that the results provide motivation to continue to explore the methodological interesting area of innovation, aligning the market-oriented perspective of users of (medical) technology with the long-term technology forecasting perspective. (c) 2007 Elsevier Inc. All rights reserved.