期刊
JOURNAL OF BUSINESS ETHICS
卷 76, 期 4, 页码 361-383出版社
SPRINGER
DOI: 10.1007/s10551-006-9287-y
关键词
ethical product features; willingness-to-pay; survey methods
Nearly all studies of consumers' willingness to engage in ethical or socially responsible purchasing behavior is based on unconstrained survey response methods. In the present article we ask the question of how well does asking consumers the extent to which they care about a specific social or ethical issue relate to how they would behave in a more constrained environment where there is no socially acceptable response. The results of a comparison between traditional survey questions of intention to purchase and estimates of individuals willingness-to-pay for social attributes in products reveal that simple survey questions are too noisy to provide operationally meaningful information and overstate intentions to a considerable extent.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据