期刊
INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING
卷 13, 期 1, 页码 31-43出版社
WILEY
DOI: 10.1002/nvsm.296
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In broad terms, the donation of blood along with organ and bone marrow donation is considered to be the ultimate act of humanity involving a voluntary and anonymous exchange between two people of a life saving commodity. Yet motivating people to donate blood is a significantly difficult task. The aim of this paper is to use the Theory of Planned Behaviour (TPB) to examine non-donors on the basis of their likely intention to donate blood in the future and to identify barriers on these more favourable non-donors. This exploratory research finds that subjective norm, perceived behavioural control and time related barriers are related to intent to donate by current non-donors. Differences between higher and lower intention donors are also explored. Copyright (C) 2007 John Wiley & Sons, Ltd.
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