期刊
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
卷 36, 期 1, 页码 25-38出版社
SPRINGER
DOI: 10.1007/s11747-007-0068-7
关键词
service-dominant logic; S-D logic; new dominant logic; service marketing
类别
Service-dominant logic appears to have found resonance in the marketing community since its introduction as the evolving, new dominant logic in the Journal of Marketing (Vargo and Lusch 2004a, Journal of Marketing, 68, 1 - 17 (January)). But, on occasion, so has the question of whether the concept service captures the essence of the new logic. This article addresses the role of service as the heart of value-creation, exchange, markets, and marketing, as well as its considerable implications for research, practice, societal well-being, and public policy. The purposes are both to clarify the issues and to foster the continuing dialog around the service-dominant logic for marketing, as well as for other disciplines.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据