期刊
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
卷 36, 期 1, 页码 1-10出版社
SPRINGER
DOI: 10.1007/s11747-007-0069-6
关键词
service-dominant logic; new-dominant logic; service
类别
Since the introductory article for what has become known as the service-dominant (S-D) logic of marketing, Evolving to a New Dominant Logic for Marketing, was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.
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