期刊
ANNALS OF TOURISM RESEARCH
卷 35, 期 3, 页码 650-667出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.annals.2008.03.002
关键词
cross-cultural understanding; peace; interaction; awareness
The purpose of this study was to examine the role of social distance prior expectations, and trip experience on post-trip attitudes im multiple destinations. This study is based on surveys conducted with two groups of students: 1) a group participating in a summer study abroad program to the South Pacific or to Europe, and 2) a control group. The results show that attitude changes were positive towards Europeans, negative towards Australians, and mixed towards Fijians. This study supports the expectation value theory but contradicts the cultural distance theory of attitude change. Further, the results show that experience with non-tourism related services played an important role toward attitude change.
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