期刊
ANNALS OF OPERATIONS RESEARCH
卷 161, 期 1, 页码 171-188出版社
SPRINGER
DOI: 10.1007/s10479-007-0294-x
关键词
production/marketing interface; dynamic price and lead time quotation; load dependent lead time
In many industries the pricing of a product over time can be used to manage demand for the product. Lead time, or promised delivery time is often a significant factor in price negotiations. However, the production planning literature has largely treated pricing decisions as exogeneous while focusing on the allocation of production capacity between products over time. On the other hand, the marketing literature has generally ignored the effects of capacity constraints and focused on the effects of pricing. In this paper, we begin by reviewing the existing literature on integrative production-marketing research, focusing on those models that consider lead times and capacity. We suggest a number of directions for future research that take advantage of recent developments in production planning models, as well as explicit modeling of feedback loops governing key parameters, which suggest a broader view of the problem.
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