期刊
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
卷 90, 期 3, 页码 813-826出版社
BLACKWELL PUBLISHING
DOI: 10.1111/j.1467-8276.2008.01176.x
关键词
brand choice; cheese demand; inertia; purchase probabilities
To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced cheese in four U.S. regions. We find that households have strong brand inertia, a result robust across alternative specifications. Predicted probabilities confirm greater inertia in the top brands and consumers are more likely to switch into them. Brand inertia is relatively larger in cheddar and sliced cheese especially in the Central and Southeast regions.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据