期刊
JOURNAL OF RETAILING AND CONSUMER SERVICES
卷 16, 期 3, 页码 181-189出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2008.11.012
关键词
Store patronage; Cross-shopping; Antecedents
类别
资金
- Research Council of Norway [159453]
This study addresses antecedents of cross-shopping behaviour. Five theory-driven hypotheses are derived and tested. The results indicate that impulse buying tendency and perceived time pressure have a statistically significant negative effect on supermarket patronage. Product assortment and price consciousness have a statistically significant negative effect on speciality store patronage, while impulse buying tendency and convenience orientation have a statistically significant positive effect on speciality store patronage. Perceived time pressure has a statistically significant positive effect on meat store patronage. This effect is, however, not statistically significant on seafood store patronage. The findings have managerial implications for both supermarkets and speciality stores. (C) 2008 Elsevier Ltd. All rights reserved.
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