期刊
JOURNAL OF BUSINESS RESEARCH
卷 62, 期 5, 页码 565-571出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2008.06.016
关键词
E-shopping quality; Enjoyment; Trust; Technology acceptance model; Apparel shopping
类别
This study integrates e-shopping quality, enjoyment, and trust into a technology acceptance model (TAM) to understand consumer acceptance of e-shopping. Online surveys with college students (n = 298) were conducted. E-shopping quality for apparel products consists of four dimensions: web site design, customer service, privacy/security, and atmospheric/experiential. A structural equation model reveals that e-shopping quality determines perceptions of usefulness, trust, and enjoyment, which in turn influence consumers' attitudes toward e-shopping. Consumer perceptions of usefulness and attitude toward e-shopping influence intention to shop online, while perceived ease of use does not influence attitude toward e-shopping. Shopping enjoyment and trust play significant roles in consumers' adoption of e-shopping. This study provides important implications for e-tailers whose web site developers must keep in mind that customers are not only web users with trust/safety and information needs, but also shoppers with service and experiential needs. (C) 2008 Elsevier Inc. All rights reserved.
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