期刊
JOURNAL OF COMMUNICATION
卷 59, 期 2, 页码 296-316出版社
OXFORD UNIV PRESS INC
DOI: 10.1111/j.1460-2466.2009.01417.x
关键词
-
A meta-analytic review of 53 studies (N = 9,145) finds that in messages aimed at encouraging disease detection behaviors, loss-framed appeals (which emphasize the disadvantages of noncompliance with the communicator's recommendation) are only slightly, but statistically significantly, more persuasive than gain-framed appeals (which emphasize the advantages of compliance); the difference corresponds to a correlation of -.04. Loss-framed appeals enjoy a small statistically significant advantage for messages advocating breast cancer detection behaviors, but not for any other kind of detection behavior (detection of skin cancer, other cancers, dental problems, or miscellaneous other diseases) nor for all other kinds of detection behaviors combined. Thus, in advocacy of disease detection behaviors, using loss-framed rather than gain-framed appeals is unlikely to substantially improve persuasiveness.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据