期刊
CORPORATE REPUTATION REVIEW
卷 12, 期 3, 页码 229-244出版社
PALGRAVE MACMILLAN LTD
DOI: 10.1057/crr.2009.17
关键词
corporate reputation; human resource management; role; organizational value
类别
Corporate reputation is an intangible yet important factor that influences stakeholder behavior, including employees, management, customers and investors. In order to add organizational value, the human resource (HR) function must focus on actions that build employee competencies and motivation that in turn positively influence corporate reputation. This article reviews HR roles and presents a conceptual framework that builds on research conducted by Fombrun and van Riel (2004). The framework suggests that HR can indirectly help improve corporate reputation. The author provides organizational examples and implications for HR managers.
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