期刊
RESEARCH POLICY
卷 38, 期 10, 页码 1559-1570出版社
ELSEVIER SCIENCE BV
DOI: 10.1016/j.respol.2009.08.002
关键词
Business model; Innovation; Entrepreneurship; Market devices; Boundary object
类别
Building on a case study of an entrepreneurial venture, we investigate the role played by business models in the innovation process. Rather than debating their accuracy and efficiency, we adopt a pragmatic approach to business models - we examine them as market devices, focusing on their materiality, use and dynamics. Taking into account the variety of its forms, which range from corporate presentations to business plans, we show that the business model is a narrative and calculative device that allows entrepreneurs to explore a market and plays a performative role by contributing to the construction of the techno-economic network of an innovation. (C) 2009 Elsevier B.V. All rights reserved.
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