期刊
SEX ROLES
卷 61, 期 11-12, 页码 808-823出版社
SPRINGER/PLENUM PUBLISHERS
DOI: 10.1007/s11199-009-9683-8
关键词
Video games; Gender roles; Gender stereotyping; Media effects; Social cognitive theory
The present study utilized an experimental design to investigate the short term effects of exposure to sexualized female video game characters on gender stereotyping and female self-concept in emerging adults. Bussey and Bandura's (1999) social cognitive theory of gender development and differentiation was used to explicate this relationship. Undergraduate students (N = 328) at a large U.S. Southwestern university participated in the study. Students were randomly assigned to play a sexualized heroine, a non-sexualized heroine, or no video game; then completed an online questionnaire. Female self-efficacy was negatively affected by game play with the sexualized female character. Results cautiously suggest that playing a sexualized video game heroine unfavorably influenced people's beliefs about women in the real world.
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