When Less Is Enough: Cognitive Aging, Information Search, and Decision Quality in Consumer Choice

We conducted a meta-analysis of age differences in predecisional information search (N = 1,304) that suggests that aging is associated with a small but significant decrease in predecisional information search (Hedges's g = -0.30). In addition, we investigated the consequences of limited information search for decision quality in real-world consumer environments using simulation methods. Overall, the results suggest that the aging decision maker can afford to neglect information because this leads to small losses in decision quality. In other words, less may be enough for the aging consumer.