期刊
JOURNAL OF AIR TRANSPORT MANAGEMENT
卷 16, 期 4, 页码 229-233出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.jairtraman.2010.01.001
关键词
Airlines; Loyalty; Satisfaction; Trust; Perceived value
This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights The results show that the principal antecedent of collative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior. (C) 2010 Elsevier Ltd All rights reserved
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据