期刊
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
卷 34, 期 4, 页码 405-411出版社
WILEY-BLACKWELL
DOI: 10.1111/j.1470-6431.2010.00881.x
关键词
World Cafe; drama; financial products and services; older people
类别
This paper examines a novel strategy to get older people talking about their financial needs and equity release. A questionnaire was used to identify issues which were then written into a drama on equity release products and bank accounts. This dramatic representation of the issues preceded discussion among older people at a World Cafe event - a format that involves a series of circulating focus groups where concepts can be discussed in depth and recorded. The drama offered an initial stimulus of alternative and opposing opinions and facilitated conversation about financial products and services which are often considered uninteresting and private. The aim was to record ideas in the discussions that would benefit the production and design of innovative financial products that would meet the needs of people over 50 years. Further, as a technique, the combination of drama, used to stimulate discussion, and the World Cafe format, to obtain and record consumer opinions, arguably offers innovative options to researchers in other sectors of product or service consumption.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据