期刊
JOURNAL OF SERVICE RESEARCH
卷 13, 期 3, 页码 283-296出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/1094670510375604
关键词
cocreation; conceptual/theoretical; innovations; new product innovation; value
类别
The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.
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