期刊
DECISION SCIENCES
卷 41, 期 3, 页码 517-546出版社
WILEY
DOI: 10.1111/j.1540-5915.2010.00279.x
关键词
E-business; Event Study; Firm Performance; Online Channel; Retailing
类别
The use of the Internet as an additional sales channel offers traditional retailers opportunities to reach expanded markets while improving the efficiency of their operations. Although the potential benefits of the online channel are clear, there are significant variations in the scope and depth of online channel use among retailers. Drawing from data on more than 100 publicly traded companies, this study examines the impact of online-channel use on retailers' performance. The results suggest that the online channel provides significant improvements in sales, cost, inventory, and return on investments. In addition, we find that the timing of online-channel adoption does not play a significant role in performance improvement, but having a local store presence does.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据